PANDORA

PANDORA milestones

1982

Per and Winnie Enevoldsen founded PANDORA

1987

The first in-house designer joined PANDORA

1989

The company started manufacturing its jewellery in Thailand

2000

PANDORA introduced its charm bracelet

2003

PANDORA entered the American and Canadian markets

2004

PANDORA entered new, large markets, including Australia and Germany

2005

PANDORA opened its first large scale, fully-owned production facility in Gemopolis, Thailand
PANDORA established its presence in the UK and in Spain

2007

PANDORA launched its Compose earrings concept

2008

Axcel acquired 60% of PANDORA
PANDORA inaugurated its second production facility in Thailand
PANDORA launched LovePods

2009

Subsidiaries established in the UK, Hong Kong and Poland
PANDORA launched Liquid Silver

2010

Third and fourth production facility inaugurated in Thailand
Public listing on the NASDAQ OMX Copenhagen stock exchange
PANDORA launched Black Crown Diamond Watches
PANDORA entered new, large markets including Russia, Italy and China
PANDORA acquired full ownership of its distribution in Australia and Central Western Europe

2011

New necklace concept launched
PANDORA took over direct distribution in France
PANDORA opened its store number 100 in Asia
The company appointed its first Chief Creative Officer
+1 million PANDORA fans on Facebook
+2 million PANDORA Club members

2012

PANDORA celebrated its 30th anniversary

New pavé products launched

2013

The PANDORA ESSENCE COLLECTION was launched
Opened concept store no. 1,000

2014

PANDORA signed a 10-year strategic alliance with The Walt Disney Company
Ring sales reached 10% of Group revenue