Executive leadership team
  • Alexander Lacik
    Alexander Lacik
    Chief Executive Officer (CEO)
    Alexander Lacik
    Alexander Lacik
    Chief Executive Officer (CEO)
    Alexander Lacik has been CEO of Pandora since April 2019. He is a member of the Executive Management and Executive Leadership Team (ELT).

    Alexander has more than 25 years of leadership experience from large global consumer goods companies. Before joining Pandora, he was the CEO at childcare company Britax. Prior to that, he headed Reckitt Benckiser’s North American business and held international leadership positions at Procter & Gamble.

    He has worked in the US, Europe and Scandinavia and led strategic international expansions delivering strong revenue gains.

    Alexander is Swedish and has a Bachelor in Business Administration from Växjo University, Sweden.

  • Anders Boyer
    Anders Boyer
    Chief Financial Officer (CFO)
    Anders Boyer
    Anders Boyer
    Chief Financial Officer (CFO)
    Anders Boyer has been the CFO of Pandora since August 2018. He is a member of the Executive Management and Executive Leadership Team (ELT).

    Anders has 20 years’ experience as CFO of large global companies across among others retail (Pandora), chemicals (Hempel) and medtech (GN Store Nord). His focus throughout the career has been turnarounds and transformations.

    Anders is Danish and has a Master of Science in Finance and Accounting from Copenhagen Business School, Denmark.

  • Erik Schmidt
    Chief HR Officer (CHRO)
    Erik Schmidt
    Chief HR Officer (CHRO)
    Erik Schmidt has been the CHRO of Pandora since August 2019. He is a member of the Executive Leadership Team (ELT).

    Erik has extensive global transformation experience as well as operational experience from some of Pandora’s key markets. He has worked more than 20 years at FTSE100, Fortune 500 and privately-owned firms, including Diageo, GE and LEGO.

    Erik has a strong track record of delivering large scale transformations for boards and CEOs, recruiting high-performing executives and driving culture change in support of growth.

    Erik is Scottish and has a Bachelor of Commerce from University of Edinburgh, Scotland.

  • David Walmsley
    David Walmsley
    Chief Digital Officer (CDO)
    David Walmsley
    David Walmsley
    Chief Digital Officer (CDO)
    David Walmsley has been the CDO of Pandora since April 2019. He is a member of the Executive Leadership Team (ELT).

    David has 25 years’ experience building and scaling digital consumer businesses in publishing and retail, including House of Fraser, John Lewis and Marks and Spencer.

    He has led digital marketing teams, engineering and product teams, and world-class data and analytics functions, always putting the customer at the heart of the digital story. At Pandora, David is leading the global digital transformation of the business.

    David is English and has a Master’s Degree in History from University of Cambridge, England. He is also a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce.

  • Stephen Fairchild
    Stephen Fairchild
    Chief Product Officer (CPO)
    Stephen Fairchild
    Stephen Fairchild
    Chief Product Officer (CPO)
    Stephen Fairchild has been the CPO of Pandora since November 2011. He is a member of the Executive Leadership Team (ELT).

    Stephen has 35 years’ experience from a variety of globally-known retail and fashion companies, including Mexx, Valentino, Calvin Klein and Ralph Lauren, where he has held design leadership roles.

    He is the passionate creator behind Pandora’s innovative product design, and with the creative team he finds inspiration in art, nature, music, films and cultural trends around the world.

    Stephen is American and has a Bachelor of Arts from Wake Forest University, North Carolina.

  • Carla Liuni
    Carla Liuni
    Chief Marketing Officer (CMO)
    Carla Liuni
    Carla Liuni
    Chief Marketing Officer (CMO)
    Carla Liuni has been the CMO of Pandora since March 2020. She is a is member of the Executive Leadership Team (ELT).

    Carla has more than 20 years’ experience of driving growth in global brands across luxury, premium and mass market businesses. Before joining Pandora, she was worldwide responsible for marketing and communication for Bulgari. She has also held a variety of leadership roles across global marketing, sales and general management positions in Europe and Asia for Procter & Gamble.

    Carla’s profile combines mass market brand building with the ability to create the aspirational and desirable world of luxury goods. She is skilled in brand building, general management, product innovation, and traditional and digital marketing.

    Carla is Italian and has a Master’s Degree in Marketing from IPSOA in Milan.

  • Martino Pessina
    Chief Commercial Officer (CCO)
    Martino Pessina
    Chief Commercial Officer (CCO)
    Martino Pessina has been the CCO of Pandora since March 2020. He is a is member of the Executive Leadership Team (ELT).

    Martino joined Pandora from a position as President of H&M North America. He has more than 18 years’ experience within international fashion retail, including global P&L management, omni operations, global merchandising and global expansion management. Martino has applied his skills during two major turnarounds in Europe and North America.

    Martino is responsible for Pandora’s commercial organization including merchandising, retail excellence, store design planning & execution, and network & franchise management.

    Martino is Italian and has a Master of Science in Business Administration from Bocconi University in Milan.

  • Jeerasage Puranasamriddhi
    Chief Supply Officer (CSO)
    Jeerasage Puranasamriddhi
    Chief Supply Officer (CSO)
    Jeerasage Puranasamriddhi has been the CSO of Pandora since June 2020. He is a member of the Executive Leadership Team (ELT).

    Jeerasage has been leading, for over 12 years, the manufacturing operations of one of the world’s leading fashion jewelry brands both in Thailand and Vietnam.

    Prior joining the jewelry industry, for over twenty years, he has been leading supply chain and large mass production operations, in the watch industry for various multi-national companies across Switzerland, USA, Hong Kong SAR, China and Thailand.

    Jeerasage is Thai and has a Bachelor Degree in Industrial Engineering, Chulalongkorn University of Thailand and an Ex-MBA, Thammasat University of Thailand.