PANDORA

PASSION

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At PANDORA, passion shapes the way we work each day. We put our hearts into every new adventure before us. We approach every new opportunity with spirit and enthusiasm, embracing it fully. But as passionate as we are about the road ahead, we never lose sight of the world around us.

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WHAT PASSION MEANS AT PANDORA:

  • We care for and respect our surroundings, colleagues, partners, consumers and the world we live in.
  • We see beyond our own tasks and responsibilities, we understand the bigger picture.
  • We love to have fun and celebrate our achievements.
  • We are passionate about our heritage and future possibilities.
  • We are proud to be ambassadors in every sense.

 

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The tallest land mammal wanders majestically across the savannah with a bird’s eye view – and its feet firmly planted on the ground. Tall enough to perceive both the threats and opportunities that lie ahead, the giraffe sees the bigger picture. A lesser-known fact about the giraffe is that it has an immense heart. A fine-tuned and powerful organ that enables the unique creature to survive and overcome everyday challenges. The giraffe is also very protective of its young, putting all its love, passion and strength into protecting its family.

While different from any other creature on the planet, the distinctive giraffe uses its uniqueness to its advantage. It is true to itself. Genuine. Confident. And above all, wholehearted in everything it does. We like to think we have much in common with this passionate, one-of-a-kind animal who sees the world a bit differently from anyone else.

   

Jakob(1)

Jakob

CONSUMER INSIGHT DIRECTOR, GROUP MARKETING, DENMARK

"Passion to me is the amount of work, energy and commitment we put into our work every day. We are always aiming at doing things better."

Our symbol of passionspots-photos-giraffe
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In 2012, we launched our global PANDORA Ethics programme - a Corporate Social Responsibility programme that expresses our commitment to the environment, business ethics, health and safety, and human rights.

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