Press releases
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06-26-2025Pandora works with Amazon to crack down on global counterfeit jewellery networkPandora has collaborated with Amazon to successfully uncover and shut down a sophisticated criminal network responsible for selling counterfeit Pandora jewellery in several European countries. The investigation was initiated in 2020 by Pandora’s IP & Brand Protection team following a series of
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05-06-2025Pamela Anderson and Tyla wear Pandora jewellery at the Met GalaPandora, the world’s largest jewellery brand, returned to the Met Gala for the second year in a row, dressing A-list celebrities in its signature sparkle. Global brand ambassador, actress Pamela Anderson, and newly announced ambassador, singer Tyla, both elevated their looks with Pandora’s
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04-15-2025The British Fashion Council and Pandora Announce Continued Partnership for The Fashion Awards 2025The British Fashion Council (BFC) and Pandora are delighted to announce the continuation of their partnership for The Fashion Awards 2025 (TFA). Following a successful collaboration in 2023 and 2024, Pandora will once again act as the Principal Partner for the event, reinforcing the brand’s
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04-03-2025Statement on the recently announced U.S. tariffsPandora notes the recent decision by the U.S. to impose tariffs on goods from several countries. This impacts Pandora in relation to products imported to the U.S. and originating from first and foremost Thailand but also Vietnam, India, China and a number of other countries. The total impact of
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03-05-2025Pandora Launches New Charm in Support of UNICEFPartnership has helped nearly 2.4 million children and young people, especially girls, since 2019. Pandora, the world’s largest jewellery brand, today launched its latest UNICEF jewellery, a special-edition heart-shaped silver charm with a blue center-stone, UNICEF’s signature color.
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02-27-2025Winona Ryder stars in new Pandora campaignAcclaimed actress joins next phase of be love campaign, aiming to transform the perception of Pandora into a full jewellery brand. Pandora, the world’s largest jewellery brand, has launched a follow-up to its BE LOVE campaign, first introduced in 2024. This campaign is part of the company’s
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01-22-2025Pandora ranked among 100 most sustainable companies in the world at DavosCorporate Knights announces Pandora on their 2025 Global 100 Most Sustainable Companies list at World Economic Forum in Davos. At the World Economic Forum in Davos, Switzerland, Pandora, the world’s largest jewellery brand, has been named as one of the world’s 100 most sustainable companies in the