GBU Brand Director, Moments

Created: 22-04-2021

Deadline: 30-05-2021

Category: Marketing

Location: Copenhagen, Denmark

Would you like to join Pandora at a very exciting time for the brand, where you will be key contributor in identifying and unlocking new business opportunities?

In this newly established role, you will be a part of the transformation of the company, supporting the SVP of Marketing, GBU Moments & Collaborations in leading a transformation journey. 
You will be responsible for defining the Moments Collection’s growth masterplan with a strong focus on brand building and innovation, based on customer insights and aligned with the overall category strategy and roadmap – including commercial performance, e.g. like-for-like and GM cross-margin targets. 

Your role
You will lead the development of the Moments Collection. Key milestones will be within the following areas:

  • To get back to sustainable growth the Moments Collection and the overall Charms & Bracelets category by making it relevant and meaningful again for both existing, lapsed and new customers
  • To define an innovation path for charms rooted in consumer and commercial insights
  • To identify white spaces for Moments with the objective to increase both acquisition and frequency of usage
  • To lead the Engraving cross-GBUs’ omni-channel project and roadmap for the company

In collaboration with the rest of the GBU team and overall marketing team, the new Director will ensure that the brand approach is aligned with Pandora’s strategy and overall planning in order to secure consistency in brand quality and recognition globally and across channels.

Key responsibilities

  • Set the direction for the Moments Collection and Charms category, generating new ideas while identifying size of the prize and elaborating roadmaps and growth strategies, including source of volumes, pricing, distribution strategy, conceptualization of innovation pipeline
  • Gather insights from countries, merchandising and consumer/competitive research, define a roadmap to growth and brief the product design team working in close collaboration with them
  • Create hero strategy programs to ensure best sellers’ sustainable growth
  • Monitor the global performance of the business measuring corrective actions short/medium and longer term
  • Design the support model for his/her product portfolio (for the director), being ultimately responsible for the brief creation and timely delivery of all 360 toolboxes (Advertising assets, digital, social media, PR, retail marketing etc…) needed to support the Moments collection and innovations in the markets, leading the cross-functional teams effort

What is needed to succeed

  • Minimum 10 years’ best-in-class consumer-centric experience from similar roles 
  • Global Experience required – Experience from global environments within industries of both functional and emotional needs (e.g. FMCG, Beauty, Luxury). Experience from HQ-based roles is a must, with ideally also some experience at a local or regional level. CV needs to feature diversity in the roles and / or the product categories
  • Knowledge of the China market is a clear plus
  • Brand builder passionate with a solid marketing toolbox and a strong focus on consumer centricity, brand building, transformation and innovation
  • Business Acumen – Highly commercially-minded marketer with a deep understanding of the market. Ability to manage and strengthen a product portfolio 
  • Stakeholder Management – Excellent stakeholder management skills and ability to interact at all levels of an organization as well as across functions
  • Postgraduate diploma in a relevant field (Business Administration, Marketing or Economics) 

Something about you
Soft skills are a must-have for this job, you’ll need to be at ease as much with creative people as data-driven people. In addition to that, the following characteristics describes the way you are:

  • Brand builder
  • Strategic thinker as well as result-driven and action-oriented individual.
  • Robust analytical skills (data-driven)
  • Self-starter
  • Curious
  • Able to navigate with agility in a process-led environment
  • Team player as much as leader with a strong EQ; ability to collaborate cross-functionally and inspire the team towards a new vision and strategy 
  • Digital savvy
  • Driven and ambitious for new opportunities; demonstrates a strong personal impact
  • Humble, honest and trustworthy
  • Solid Financial skills 

Additional information
The role sits within the Pandora Global Office in Copenhagen, Denmark. 
Director – Global Career Band 3
Application deadline: May 30th, 2021

Did we get your attention? 

We hope you got all your questions answered and feel confident applying for this position, however if you have more questions regarding the position, please contact: 
Silvia Corani
Global Talent Acquisition Manager
+39 335 1269559

If you see yourself in the position and would like to become a part of the Pandora’s future, PLEASE CLICK HERE TO APPLY.  We encourage you to attach a CV and Cover Letter into the application. We look forward to hearing from you!

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site

Icing on the cake 
You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design, we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.

About Pandora  
Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 7,400 points of sale, including more than 2,700 concept stores. 

Headquartered in Copenhagen, Denmark, Pandora employs 26,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 19.0 billion (EUR 2.5 billion) in 2020