Digital Marketing Manager, UK & Ireland (6 Month FTC)
Category: Digital, Marketing
Location: London, England, United Kingdom
We have an exciting opportunity for a Digital Marketing Professional to join the team as the Digital Marketing Manager on a 6 month fixed-term contract. With the support of the Head of Brand Marketing, plan and execute innovative omni channel advertising which fulfils the global marketing strategy but also puts us at the forefront of the digital landscape. Ensure all best practice is employed and testing/optimisations are continually used to enable each channel to perform the best of it’s ability.
- Reporting into the Head of Brand Marketing, responsible for digital marketing traffic driving initiatives across both performance and digital brand activations
- Responsible for PPC, SEO, Affiliates, Paid & Owned Social & Digital Display
- Lead and execute the UK & Ireland digital marketing strategy in line with both the global and local trading line up
- This role is a key interface between the global media, creative and brand activation departments to fulfil local marketing needs
- Push the boundaries with innovative ideas to ensure PANDORA stays ahead of the competition
- As Digital Marketing Manager you will manage both the performance marketing and digital brand budget
Performance & Digital Excellence
- Work closely with the eCom Analyst and Finance Business Partner to provide ROAS/KPI targets for each of the channels/agencies to adhere to
- Implement regular reporting structure to evaluate ROAS/KPIs on a weekly/monthly/quarterly basis vs LY and targets
- Manage channel optimisations together with agencies to drive cost efficient channel performance
- Follow best practice guidance from external sources and agencies to ensure effective digital marketing execution
- Lead UK and global communication to share market knowledge, performance and innovative digital marketing activities to improve performance
- Provide day-to-day management and support for the Digital Marketing team
- Responsible for development, training and progression including development talks and regular one-to-one mentoring
- Work with internal stakeholders to align digital marketing content strategy with overarching UK marketing calendar
- Build strong relationships with local eCom, offline media, CRM, PR and VM teams to ensure 360 alignment
- Manage key relationships across eCommerce, Digital Marketing, PR and with relevant third party agencies
- Build a strong relationship with platform (Google/Facebook/Snap/Pinterest) account managers to leverage support and training
- The position is a key day-to-day contact with the digital arm of the UK media agency, search agencies, and affiliate partner
- Solid experience with organising and managing digital marketing activity within a similar fast-paced environment
- Excellent at developing close and preferred relationships with key platform partners to achieve deeper insights, adapt and evolve best practices and secure first-to-market opportunities
- Strong communicator and brand ambassador
- Builds successful relationships with key internal and external stakeholders
- Thrives in a dynamic, changing and fast-paced environment
- Stay up to date with the latest best practice and trends for digital marketing and eCommerce
Our people are an integral part of our success. Our commitment to unforgettable career progression is just the start. We offer a competitive rewards package that is second to none. Our generous benefits package includes;
- A highly competitive salary with regular salary reviews
- Flexible working hours and ‘working from home’ benefits
- Early finish Fridays (weekends with PANDORA start every Friday at 3pm!)
- 55% employee discount
- Annual jewellery uniform allowance – for FREE!
- Free daily lunch credits
- 33 days holiday (inc. Bank Holidays) prorated
- Celebrate your Birthday with a day off!
- Join our Employee Wellbeing Centre – including access to; EAP, gym discounts and more . . .
- Winniperks - Our online benefits platform with plentiful retail, hospitality and entertainment discounts
- At PANDORA we love a party! Especially at Christmas when you also receive an extra special gift.
If you think you could rise to this challenge, please click APPLY.