Your benefits as a PANDORA franchisee

If you have business expertise, if you love to sell and if you believe in offering the best possible customer service; a PANDORA franchise could be for you.

We offer an internationally validated franchise formula, and as a franchisee you will receive a turnkey solution and world-class marketing, training and visual merchandising support.

PANDORA is continuously recruiting new franchisees to expand our concept store network around the world. There are franchising opportunities in many markets and we welcome interest from those with and without experience in the jewellery industry.

We will do our best to help you create a profitable business by focusing on bringing customers into your store, by ensuring that we defend our strong brand position and market leadership within the affordable luxury segment, by continuously developing our inspiring store concept, and by developing commercial products.

Attractive business model
It is our common goal to make your business a success and we have succeeded in satisfying hundreds of franchisees around the world. The sales performance of each store depends on market conditions, location, size and store management, which is why we cannot display any globally applicable performance (Profit & Loss) figures.

Proven retail concept
As a franchisee you are an independent entrepreneur in charge of your own business; i.e. you are responsible for performance, assortment, store appearance and staff.

We will be your sparring partner, share our experience and offer support in day-to-day operations through in-store coaching, e-learning and guidelines. We will also assist you with marketing support, mystery shopping reporting and business administration.

A profitable business is of course the proof of a successful concept but our research shows that the franchise relationship is the most critical determinant of success in franchising. We know how important it is for us to be a trustworthy partner with a reliable set-up and a bright future.

If we decide to start working together, we will deliver a turn-key solution and assist you in every step of the process, from location scouting to the store opening event.

Products with mass appeal
Put two PANDORA customers in the same room and they will immediately connect and have something to talk about; stories to share. We know that the loyalty of our consumers is second to none. We have millions of both PANDORA club members and Facebook friends.

Market leading position
We have established a well-defined position within the affordable luxury segment; a segment which constitutes a large share of the global jewellery market. What does this mean? Well, it means that the market for our kind of products is very large and getting even bigger as consumers increasingly prefer to buy branded products.

We are the market leaders within our segment and hold a position as one of the world’s largest jewellery brands at retail value.

Appealing store design
Being part of the PANDORA family also means presenting and selling PANDORA products in an appropriate and attractive environment. The store environment is an important part of the customer experience and determines whether the customer has a positive perception of PANDORA products.

In today’s competitive environment, it is increasingly important for global companies to have ‘one face’ around the world. PANDORA’s store concept aims at ensuring that the PANDORA brand is effectively and uniformly exposed to consumers across all markets.

Through the years we have developed and are continually developing an inspiring and light store design based on a unique and internationally tested concept. The overall look and feel can be summarised by its relaxed and easy approach and atmosphere.

The furniture and fixtures are custom made for PANDORA and fit all dealership levels. They are visually appealing and present our products in an attractive way. We use functional and eye-catching fixtures as well as “touch-and-feel” displays.

Global distribution network
PANDORA is headquartered in Copenhagen, Denmark. Since we opened our first concept store in 2006, we now have more than 2,000 concept stores and we are still growing! You will be part of a large family with colleagues in more than 100 countries. Most of our concept stores are operated by franchisees and we do not distinguish between owned & operated stores and stores driven by franchisees in terms of service, layout or assortment. We are all alike.