Brand protection

Today, PANDORA is present in more than 100 countries world-wide. Like many other global brands, PANDORA is facing the challenge of counterfeiters attempting to violate our brand, our products and our identity. It is illegal to sell counterfeit (fake) products. However, fraudulent counterfeiters continually attempt to exploit the PANDORA brand and benefit from the fame and worldwide success we have achieved.

Therefore, we safeguard our intellectual property rights by all available means, including comprehensive global surveillance, registration and control programmes, so that our customers can remain confident that their PANDORA products are authentic and lives up to our standards. As part of our commitment to advancing responsible business practices, we want to make sure that our customers and consumers have access to information about the special features, stamps and markings as well as care and maintenance instructions allowing them to distinguish genuine PANDORA jewellery from counterfeits.

For more information, please view our Brand Protection section.

The PANDORA universe is made up of hand-finished and contemporary jewellery. We use a variety of gemstones, stones and cultured pearls to add sparkle and colour to our quality Sterling silver and 14K or 18K gold jewellery.

As part of our commitment to advancing responsible business practices, we ensure that our customers have access to as much information as needed to understand and appreciate the uniqueness of our products and the materials we use. We disclose materials at our consumer website and our store personnel is able to provide customers with information about materials related to each piece of jewellery.


PANDORA shop London

London store