Posted: 15 Jun 2018

Deadline: 31 Jul 2018

Location: Baltimore, Maryland

The Analytics Manager, Marketing will play an integral role in creating and managing the global marketing performance reporting and insights to guide investments and optimization across all aspects of digital channels – Paid media (search, display, social, affiliate etc.) and Owned Platforms (website, email, apps etc.) for the Americas Region. In this role, the Analytics Manager, Marketing will help with the development of our local markets measurement plans and execution. The role will work closely with global marketing teams to support global reporting framework development, influence global performance tracking/reporting platforms, KPIs, and insights playbooks and share local market performance and benchmarks. The Analytics Manager, Marketing will also be responsible for working closely with our market teams in U.S., Canada, Brazil and Emerging Markets on tracking, reporting and performance insights in line with global guidance. 

Essential Functions: 
Analytics Management, Influence and Guidance
• Perform hands-on analysis of large volumes of web analytics (Adobe Analytics & Campaign), customer (CRM), Marketing and other quantitative data points
• Provide data insights (using web analytics and third-party data sources) to inform site and campaign strategies
• Develop data models and design solutions that translate disparate metrics into business-transforming measurement frameworks  
• Provide data and performance inputs into media planning and budgeting process in parnterships with our markets in line with global guidance 
• Develop regular thought leadership content across areas related to data, analytics, measurement and reporting for local and global stakeholders
• Define key metrics to measure website performance, construct tracking dashboards and maintain general reporting structures 
• Participate in and support the delivery of data insights, KPI frameworks and data-driven recommendations leadership, business and technology team members  
• Influence and guide our local market teams on our paid digital, social and traditional measurement KPIs and strategy to drive optimization and conversion
• Provide ongoing analytics and analysis to provide local markets and global organization with insights for better decision-making
• Own local deployment of global measurement/reporting playbook, education and best practice sharing. Work closely with local market teams to continuously improve the quality of our reporting and processes
Performance Attribution
• Ensure execution excellence by auditing and challenging on-going execution by agencies and other 3rd parties (weekly)
• Own and create performance attribution models across paid, owned and earned media channel touch-points
• Support markets in creating and following up on holistic media strategy, budgets and media planning across all touch points (using econometric modelling tool as input – but not owning technical aspects of the model)
• Inform, evaluate and size opportunities and define potential media pilots based on performance to improve media efficiency and effectiveness 
• Lead and collaborate with local market teams on monitoring, reporting and optimizing our data strategy to improve local media performance
Reporting and Analytics 
• Develop clear and concise results analysis reporting templates that demonstrate an understanding of local markets media mix through providing a cross-channel holistic view
• Present actionable insights to improve campaign performance
• Own and lead the reporting and updates of our Regional dashboards in line with Global KPIs 
• Leverage global and local tools to communicate performance results by campaign 
Agency Management 
• Own the performance reporting management by media and other agency partners, ensuring optimal resourcing, timely briefings, and a deep understanding of the brand and business opportunities, challenges and plans
• Interact and colloboarte with media agency on reviewing weekly performance reports by market 
• Consolidate agency reporting across Americas Region  

Educational Background: BA/BS, MA/MS/MBA 

Experience: 5-8 yrs. 

Industry: CPG; Retail; Luxury Goods 

Job Specific:  
• Minimum 5 years of relevant marketing, media, agency experience. CPG/ Retail experience is a plus.
• Experience working with web analytics (Adobe Analytics, Adobe Campaign), CRM and media reporting platforms (DoubleClick, Facebook, Sprinklr etc.)
• Experience with defining and creating multi touch attribution models to measure channel efficiencies and overlaps to drive business outcomes
• Experience working with major dashboarding plaforms (e.g. Tableau, Domo, or Google Data Studio)
• Experience with managing and defining platform and channel based reporting and optimization

Personal Competencies:
• Possesses curiosity for measuring, understanding and optimizing all aspects of business performance based on data. 
• Develops strategies and identifies resources to implement and manage change
• Models flexibility in adjusting priorities 
• Actively listens and uses appropriate communication styles to deliver complex information in a clear concise way and influences others to accept a point of view, gain consensus, or take action
• Exhibits behavioral styles that convey confidence and command respect from others
• Makes a good first impression and demonstrates positive energy to effectively represent the company in alignment with its values.
• Gathers information and resources required to set a plan of action for self and/or others
• Prioritizes and arranges work requirements self and/or others to accomplish goals and ensure work is completed.
• Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives
• Utilizes differences to drive innovation, engagement and enhance business results 
• Passionate about driving brand growth by better meeting consumer needs.
• Balance of both analytic and creative skills. 
• Must be able to analyze and summarize data. 
• Thrives in a fast paced, entrepreneurial environment 
• Must have proactive, entrepreneurial spirit with ability to take initiative and work independently or with a team. 
• Must be organized, detail-oriented with unprompted follow through. 
• Exceptional interpersonal skills

Computer Skills: Microsoft Office: Excel, Word, PowerPoint

Language Skills: Spanish, French, Portuguese a plus 

Travel Required: Up to 15%

If you are interested in this position, please send resumes to

PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through around 7,700 points of sale, including more than 2,400 concept stores.
Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs around 25,300 people worldwide of whom more than 13,000 are located in Thailand, where the Company manufactures its jewellery. PANDORA is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2017, PANDORA’s total revenue was DKK 22.8 billion (approximately EUR 3.1 billion).
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