PANDORA

Location

MEDIA MANAGER, MARKETING AMERICAS

Posted: 23 May 2018

Deadline: 23 Jul 2018

Location: Baltimore, MD


The Media Manager, Marketing will play an integral role in guiding our local markets on executing the global marketing media strategy. In this role, the Media Manager, Marketing will help with the development of our local markets media plans and execution. This will include regional reporting on media analysis. The Media Manager, Marketing will work closely with global marketing teams to support global model development, influence global media playbooks and share local market performance and feedback. The Media Manager, Marketing will be liaison and partner to our Regional agency media partners aligning to ways of working, briefs, quarterly reviews, and measurement plans in line with Global guidance.

ESSENTIAL FUNCTIONS:

Media Planning Influence and Guidance

•Influence and guide our local market teams on our paid digital, social and traditional media strategy to drive optimization and conversion

•Provide oversight of marketing planning and budgeting process in partnerships with our markets in line with global guidance

•Provide and solicit market input while building productive relationships with key partners

•Work collaboratively with agency partners and strategic planning team to develop & driving holistic brand strategy

•Actively participate in global media council to support creation of global solutions with AME regional input

•Own local deployment of global media playbook, media education and best practice sharing

•Continually research, evaluate and test new lead generation channels and technologies to learn and improve targeting and acquisition

•Work closely with local market teams to continuously improve the quality of our media planning and processes

Media Excellence

•Ensure execution excellence by auditing and challenging on-going execution by agencies and other 3rd parties (weekly)

•Own and create audience strategy and activation using 1st and 3rd party data (e.g. Clutch, DSP/programmatic, Facebook)

•Support markets in creating and following up on holistic media strategy, budgets and media planning across all touch points (using econometric modelling tool as input – but not owning technical aspects of the model)

•Oversee the implementation of our tech stack with consumer centric approach in partnership with Global

•Identifying opportunities and define potential media pilots to improve media efficiency and effectiveness

•Lead and collaborate with local market teams on optimizing our data strategy to improve local activation plans

•Affiliate: Handle budgeting, execution and optimization of affiliate marketing program

 

Reporting and Analytics

•Develop clear and concise results analysis reporting templates that demonstrate an understanding of local markets media mix through providing a cross-channel holistic view

•Present actionable insights to improve campaign performance

•Enable best practice sharing across our Americas Region

•Own and lead the reporting and updates of our Regional dashboards in line with Global KPIs

•Leverage global and local tools to communicate performance results by campaign

•Compile learnings and provide continuity between campaigns

•Share results and analysis with AME leadership and key cross-functional partners

Agency Management

•Manage media and other agency partners, ensuring optimal resourcing, timely briefings, and a deep understanding of the brand and business opportunities, challenges and plans

•Interact and collaborate with media agency on reviewing weekly performance reports by market

•Consolidate agency reporting across Americas Region

JOB REQUIREMENTS      

Educational Background:

BA/BS in Business, Marketing, Media Management.  MBA preferred.

Experience:

5-8 yrs. of relevant experience. Minimum 5 years of relevant marketing, media, agency experience. Equivalent combination of experience and education accepted

Industry:  Retail, Affordable Luxury, Consumer Goods, Beauty. Agency media experience is required.

Personal Competencies:

•Develops strategies and identifies resources to implement and manage change

•Models flexibility in adjusting priorities

•Actively listens and uses appropriate communication styles to deliver complex information in a clear concise way and influences others to accept a point of view, gain consensus, or take action

•Exhibits behavioral styles that convey confidence and command respect from others

•Makes a good first impression and demonstrates positive energy to effectively represent the company in alignment with its values.

•Gathers information and resources required to set a plan of action for self and/or others

•Prioritizes and arranges work requirements self and/or others to accomplish goals and ensure work is completed.

•Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives

•Utilizes differences to drive innovation, engagement and enhance business results

•Passionate about driving brand growth by better meeting consumer needs.

•Balance of both analytic and creative skills.

•Must be able to analyze and summarize data.

•Thrives in a fast paced, entrepreneurial environment

•Must have proactive, entrepreneurial spirit with ability to take initiative and work independently or with a team.

•Must be organized, detail-oriented with unprompted follow through.

•Exceptional interpersonal skills

Computer Skills:

Microsoft Office: Excel, Word, Powerpoint

If you are interested in this position, please send resume to northamericacareers@pandora.net

PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through around 7,700 points of sale, including more than 2,400 concept stores.
 
Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs around 25,300 people worldwide of whom more than 13,000 are located in Thailand, where the Company manufactures its jewellery. PANDORA is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2017, PANDORA’s total revenue was DKK 22.8 billion (approximately EUR 3.1 billion).
 
See all our products and collections on www.pandora.net