Towards recycled silver and gold

Silver and gold are the most used metals in our jewellery and therefore the most impactful place to start our journey towards circularity. We are committed to using only recycled silver and gold in our products by 2025.

A complete shift to recycled silver and gold will reduce CO2 emissions, water usage and other environmental and social impacts, as metals recycling requires fewer resources than mining new metals and reduces our dependence on hazardous mining. By making this shift, Pandora can save 37,000 tCO2e a year. This equates to more than the annual electricity use of 6,000 homes or driving 145 million kilometers in a car.

We will use the Responsible Jewellery Council’s Chain of Custody standard to source recycled silver and gold. The standard adheres to a strict definition of what recycled means. This will ensure our approach is verifiable, certified and traceable