In 2018, we used approximately 1.7 billion stones; 99.96% were man-made cubic zirconia.
Man-made stones can be identical to their mined gemstone counterparts, and will often exhibit the same basic crystal structure. Man-made stones are fully traceable, and the ability to grow stones with fewer variations in colour and quality considerably reduces material waste.
The environmental cost and human rights risks are significantly lower with man-made stones compared to mined stones. In a recent study carried out for Pandora, the environmental cost of man-made cubic zirconia stones compared to mined diamonds is estimated to be 99% lower when it comes to greenhouse gas emissions and air pollutants.
We recognise our responsibility to help develop a more ethical supply chain for core jewellery materials. We only accept suppliers who are members of the Responsible Jewellery Council and who can certify compliance with the System of Warranties, established by the World Diamond Council for diamond sourcing. In 2018, we sourced all diamonds from KGK Diamonds Co., Ltd.