Pandora appoints André Branch as President of the North America cluster

André Branch brings extensive leadership experience from global consumer brands and will lead Pandora's North America operations from 15 August 2026.

Photo of André Branch, President of Pandora in North America

PRESS RELEASE

4 AUGUST 2026

Pandora today announced the appointment of André Branch as President of North America cluster. Based in New York, he will lead one of Pandora's largest and most important growth markets.

André Branch brings more than 25 years of experience across global consumer, beauty and lifestyle brands. He joins Pandora from the position of CEO at R.E.M. Beauty. Earlier in his career, he held multiple senior leadership roles in the North America region and Europe at companies such as Estée Lauder, L'Oréal, Diageo and Kraft Heinz.

As President of North America, André Branch will lead Pandora’s next phase of growth across the region. He will focus on deepening customer relevance, broadening the brand’s appeal and capturing the significant growth opportunities ahead, reinforcing North America as a key strategic growth engine for the company.

His appointment reflects Pandora's ambition to accelerate growth, elevate execution and reinforce North America as a key growth engine for the company.

"André is a highly accomplished commercial leader with a strong track record of driving growth across global consumer businesses. His ability to combine strategic clarity with disciplined execution makes him exactly the right person to lead our North America business and drive the next phase of growth in the region," said Massimo Basei, Chief Commercial Officer at Pandora.

"I am excited to take on this role and build on Pandora’s strong position in North America. The region holds significant opportunities, and I look forward to working with the team to further strengthen execution, deepen customer relevance and drive sustainable growth," said André Branch.

André Branch will assume the role of President of North America on 15 August, succeeding Luciano Rodembusch, who departed Pandora in February 2026.

ABOUT PANDORA

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through around 7,000 points of sale, including more than 2,800 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion in 2025.