The world's largest jewellery brand with 19 billion Danish kroner in revenue and a retail network of around 2,700 stores


Pandora is a cross-generational brand with unmatched recognition that gives a voice to people’s loves.

All of our jewellery is crafted to the highest ethical and environmental standards at our state-of-the-art crafting facilities in Thailand and made to inspire women to collect, create and combine genuine jewellery at affordable prices.

With business fundamentals intact and by executing on our turnaround roadmap, Programme NOW, Pandora will return to sustainable growth and maintain industry-leading margins. A strong cash generation and an attractive cash return will remain.