Photo of a Pandora store with customers Photo of a Pandora store with customers
The world's largest jewellery brand with 28.1 billion Danish kroner in revenue in 2023 and a store network of around 2,600 concept stores


Pandora is a cross-generational brand with unmatched recognition that gives a voice to people’s loves.

Our jewellery is crafted and hand-finished to the highest ethical and environmental standards at our state-of-the-art crafting facilities in Thailand and made to inspire women to collect, create and combine genuine jewellery at affordable prices.

Pandora’s strategy focuses on delivering sustainable and profitable revenue growth building on the vast untapped opportunities within our existing core business. A strong cash generation and attractive cash return will remain.