Circular innovation

Pandora strives to ensure that raw materials used in both the crafting of our jewellery and in the development of point-of-sales materials and other in-store fixtures have the lowest impact possible on the environment, people and communities.

Our goal is to use only materials that are renewable, recycled or otherwise sustainable1. Pandora is working to identify innovative solutions, assess their feasibility and build circularity into every stage of our value chain — from how we manage waste at our crafting facilities to the packaging we use in our stores.

Get into the details

Learn more about Pandora’s efforts to embed circularity into how we make and offer our products.



Towards recycled
silver and gold

Stones

Packaging and
store materials

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1Pandora's definition of 'sustainable materials' is based on certification standards and lifecycle assessments.