Identifying authentic Pandora products

Even though we do our utmost to ensure that our jewellery is easily identifiable, it can be difficult for consumers to tell the difference between Pandora products and copies, because copies might carry similar identifiers.

Pandora provides a universe of hand-finished and contemporary jewellery made from genuine materials, primarily solid sterling silver and 14 or 18 k gold with gemstones, stones, cultured pearls and glass. While the materials serve as indicators, we also mark all of our jewellery.

While the presence of these key markings does not guarantee authenticity, looking for these key markings is one of the first steps you can take to ensure that the products you purchase are in fact authentic Pandora products.

Check the quality mark to establish the purity of the metal
The term quality mark is the standard term in the US and the equivalent of hallmark in the UK and fineness mark in Denmark. At Pandora, we stamp our jewellery with quality marks to indicate the metal’s purity and to guarantee that the metal is of high-quality.

All our sterling silver jewellery is stamped with a capital “S” for silver, followed by the purity stated as pure silver parts per thousand: S925 (92.5% pure silver).

All our gold jewellery is stamped with a capital “G” for gold, followed by the purity, stated as pure gold parts per thousand in the gold alloy: 14k: G585 (58.5% pure gold) or 18k: G750 (75% pure gold). 

The quality marks on Pandora jewellery manufactured before June 2011 only contain numbers, not letters.

Check the maker’s mark to identify the origin of the jewellery
A maker’s mark is a US term for a stamp indicating the origin of jewellery. The standard maker’s mark on Pandora jewellery is “ALE”, which stands for Algot Enevoldsen, the father of Pandora founder, Per Enevoldsen. You will always see “ALE” stamped on our jewellery, except on some of our smallest pieces. The UK equivalent to maker’s mark is sponsor’s mark, and the Danish equivalent is responsibility mark.

Some countries require other specific jewellery stamps, and Pandora does of course live up to these requirements by adding additional stamps to our jewellery in these countries.