Our values

Everything we do is made possible by our 33,000 employees that each play a big part in giving a voice to people’s loves.

We cover all steps of creating and selling jewellery, and we bring together the best people across disciplines ranging from innovation and craftsmanship to retail and technology. This international fusion of minds and professions is joined in one global organisation, where we encourage initiative and leadership.

We continuously strive to create an inclusive and open brand with a culture benefiting from a diverse group of high performing people. As a collection of individuals we bring our unique personal story, knowledge and capabilities.

We are all ambassadors for our brand, and together we make up the Pandora community.

Inclusivity and diversity are essential parts of the Pandora brand. Our strategy aims to secure an inclusive workplace for all employees, gender parity in leadership and reflect societal diversity in our customer engagement.

Read more here.

We are guided by
four values


WE DREAM, are visionary and go beyond the obvious. WE DARE to pursue bold ambitions with courage and speed. WE CARE deeply about each other, our customers and the planet we all share. Every day we strive to be a fulfilling workplace, where each of us can thrive and contribute, where talents can grow, and WE DELIVER on our promises to colleagues, customers, partners and stakeholders.