Materiality assessment

Guided by the Global Reporting Initiative’s Reporting Principles, we conduct materiality assessments in order to ensure that we are addressing issues that are relevant to both our business and key stakeholders, including investors, government, employees, suppliers, franchises, consumers and society in general.

In addition, the assessment has enables us to:

  • Identify opportunities for innovation and improvement;
  • Understand how sustainability and key business issues intersect;
  • Inform future sustainability commitments and required resources; and
  • Support our proactive stakeholder engagement.


The materiality assessment consists of three key steps:

Developing a universe of
sustainability issues

Assessing internal and external
viewpoints on each issue

Ranking and prioritising issues

Pandora's material issues

The results of our materiality assessment show the following 12 most material topics at Pandora, which guide our overarching sustainability strategy:

  • Business ethics and compliance
  • Circular approach to business
  • Climate change
  • Conflict minerals
  • Data security and privacy
  • Employee health, safety and labour rights
  • Inclusion and diversity
  • Packaging
  • Product quality and safety
  • Responsible marketing
  • Responsible sourcing
  • Sustainable materials