Pandora’s response to COVID-19

The well-being of our employees and ensuring safe environments for consumers is our top priority.

Precautionary safety measures

Since the outbreak of COVID-19 Pandora has been following government guidelines. We have implemented rigorous cleaning routines in our stores and adopted precautionary guidelines for trying on jewellery and keeping a safe distance. In many countries we have had to temporarily close our stores and offices due to lockdowns.

Our online stores offer full access to the Pandora universe and assortment. In many markets we have already developed digital initiatives to further help our customers while they shop online with us. Some examples are Virtual Try-On, which allows the customer to picture products on their own hand, wrist, ears or neck, and Remote Shopping Assistant where customers are able to connect with store staff via live video chat. Customers can then discuss the products with our store teams, who can also guide the customer through the sales process and show them the products in the store.

Our warehouse facilities undergo frequent and extensive cleaning, and we have implemented additional safety procedures for online orders. All our jewellery is packed in polyester bags inside anti-tarnish pouches, and no warehouse staff will touch the products with their hands. Online orders will also be delivered free of contact, and all returns are quarantined for 72 hours before being processed.

Our crafting facilities in Thailand continue to run without notable disruption from the pandemic.


How is Pandora supporting the community and the frontline workers?

Pandora is committed to support our employees as much as we can. At each Pandora location, local management decides which measures are appropriate for employees at the site. When stores have been temporarily closed, we have continued normal scheduled base pay.

Volunteering in local communities: Our store staff that is at home due to closed stores, are given the opportunity to volunteer for local charity work in accordance with guidelines from local authorities.

Working from home during lockdown: For the employees who are working from home we have launched several initiatives providing them with support and tools for thriving at home during lockdown. In addition to providing appropriate equipment to make the working from home as comfortable as possible Pandora also provides mental health support and well-being webinars for the employees.

UNICEF’s coronavirus response: Pandora supports UNICEF’s COVID-19 response and is a core partner on their global #Reimagine campaign to prevent the pandemic from becoming a lasting crisis for children. UNICEF offers continued access to essential health care services for women, children and vulnerable communities around the world. They provide critical medical equipment, soap and other hygiene supplies to health centres, schools, and childcare facilities, and they help keep children safe at home and learning during school and kindergarten closures. Since 2019, Pandora and UNICEF have partnered to support the world’s most vulnerable children, especially girls, in leading healthier and safer lives and fulfil their potential. Pandora donated $1 million to the UNICEF’s Covid-19  campaign, #Reimagine.

Wuhan coronavirus relief work: Pandora has donated RMB 1 million to the Novel Coronavirus Prevention and Control Fund of Wuhan Charity Federation.

Masks for hospitals: In the early stages of the pandemic, when protective equipment was in short supply, Pandora donated 10,000 medical masks to Danish hospitals.