Authorised PANDORA retailers

Purchase your PANDORA jewellery from authorised retailers
PANDORA’s products are sold through approximately 9,000 authorised retailers around the world. By purchasing your PANDORA products from one of these retailers, you can be assured they are authentic. Many of our retailers have their own websites, and some have their own web shop selling authentic PANDORA products. Use the Store Locator to find your nearest PANDORA retailer.

Official PANDORA websites and online retailers

The most common brand and product violations happen online, and websites selling fake PANDORA products come in all shapes and sizes. Some are poorly designed and use poor quality – if not completely incorrect – images. However, it can be difficult to determine whether the sites are legitimate or not. They may use PANDORA in their site name, use copies of official images and may even have a link to our official website, trying to convince consumers that they are official PANDORA sites.

PANDORA has two official websites; a corporate website and a consumer website PANDORA is also present on a number of other online platforms, including Facebook, the PANDORA Club, the PANDORA YouTube channel and PANDORA Magazine.

It is not possible to buy PANDORA products directly from our websites. If you prefer to buy your PANDORA products online, you can do so through our own established eSTORE or through our authorised online retailers. You can find the lists of authorised online PANDORA retailers on

Please be aware that we do not authenticate jewellery products bought from unauthorised retailers or online retailers. 

PANDORA on eBay and other auction websites

PANDORA does not authorise any of our retailers to sell PANDORA jewellery on any internet auction sites, and we can only guarantee the authenticity of products purchased through our authorised PANDORA retailers. While people are able to sell PANDORA items from their personal collection, these items are not covered under warranty and purchasing of PANDORA products from internet auction sites is at your own risk.