Like-for-like improves following brand relaunch - Turnaround initiatives continue


Q4 2019 Highlights

  • Programme NOW delivers solid results – total like-for-like improved in Q4
  • Three of the seven largest markets delivered positive like-for-like in Q4 - an important step forward
  • The Q4 performance confirms that Programme NOW has positive impact on the underlying business – the turnaround continues in 2020

In Q4 2019, Programme NOW showed solid results as the growth momentum improved materially. Italy, France and Germany delivered positive like-for-like, and growth momentum in the US and the UK also improved. The momentum change substantiates the Programme NOW diagnosis and turnaround plan and demonstrates that Pandora is on the right path to return to sustainable growth.

Pandora has reviewed the network strategy and essentially confirms the direction previously communicated. Pandora will continue to open stores in white-space areas while adopting a more rigorous and systematic approach to the store network. Additionally, Pandora will step-change investments in the online channel while opportunistically considering use of additional online market-places.

In 2020, the turnaround initiatives will continue to create a much healthier foundation for long-term sustainable performance. Pandora expects the growth performance to improve from -8% like-for-like in 2019 to negative “mid single-digit” like-for-like in 2020. The like-for-like development in 2020 is a result of further reduction of promotional discounting activity, expected weak underlying performance in China and an underlying performance improvement in the majority of the other markets. Net store openings/closings and inventory changes are expected to have negligible impact on revenue. The organic growth is expected to be “-3 to -6%”. The EBIT margin excluding restructuring costs is expected to be “above 23%”. The financial guidance does not include any impact from the coronavirus.

Alexander Lacik, President and CEO of Pandora, says:
“With 2019 behind us, we have completed the first year of our 2-year turnaround. We have made significant changes in a very short time, and the results in Q4 give us confidence. Consumers are responding positively to our commercial initiatives. Like-for-like is improving, and we have built a healthier foundation for the business. In 2020, we will continue to invest significantly to drive the topline, strengthen our organisational capabilities and pursue further cost reductions to fund our growth initiatives. Our priority remains to do what is right for the company in the long-term.”

 Q4 2019Q4 2018FY 2019FY 2018
Like-for-like1, %-4%-7%-8%-4%
Organic growth, %-1%-1%-8%-2%
Revenue, DKK million7,9567,89021,86822,806
EBIT margin, %35.3%32.0%26.8%28.2%

1Like-for-like is adjusted for Hong Kong SAR in Q3 and Q4 to provide comparable figures

A conference call for investors and financial analysts will be held today at 11.00 CEST and can be joined online at The presentation for the call will be available on the website at least 15 minutes before the call.

Please dial in 5-10 minutes prior to the start time using one of the numbers below:

DK: + 45 35 44 55 77
SE: + 46 85 66 42 651
UK: + 44 33 33 000 804
US: + 1 855 85 70 686
Please use PIN: 536 35 005#

Link to webcast:

Pandora designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries on six continents through more than 7,500 points of sale, including more than 2,700 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs more than 26,000 people worldwide of whom more than 11,500 are located in Thailand, where the Company manufactures its jewellery. PANDORA is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2018, Pandora’s total revenue was DKK 22.8 billion (approximately EUR 3.1 billion).

For more information, please contact:


Michael Bjergby
VP, Investor Relations, Tax & Treasury
+45 7219 5387

Mads Twomey-Madsen
VP, Corporate Communications & Sustainability
+45 2510 0403
 Johan Melchior
Director External Relations
+45 4060 1415