Transactions in connection with share buyback programme


On 21 June 2023, Pandora announced a new share buyback programme, cf. Company announcement no. 796. The share buyback programme is executed in accordance with Regulation (EU) No 596/2014 of the European Parliament and of the Council of 16 April 2014 on market abuse (market abuse regulation).

The purpose of the programme is to reduce Pandora’s share capital and to meet obligations arising from company incentive programmes.

Under the programme Pandora will repurchase shares for an aggregate maximum amount of DKK 2.6 billion from 21 June until 2 February 2024 at the latest, both days inclusive. The first tranche of up to DKK 1.6 billion commenced on 21 June 2023 was completed on 6 October 2023. The second tranche of up to DKK 1.0 billion commenced on 10 October and will complete no later than 2 February 2024.

The programme follows the successful conclusion of Pandora’s DKK 2.4 billion share buyback programme, which ended on 19 June 2023 (see Company Announcement No. 769). The two programmes combine for a total share buyback consideration of up to DKK 5.0 billion which commenced on 8 February 2023 and will conclude no later than 2 February 2024.

The following transactions have been made under the programmes:

  Number of
Average purchase price, DKK Transaction value,   
Accumulated under the programmes 7,242,162   4,844,071,659
22 January 2024 11,595 969.49 11,241,266
23 January 2024 15,000 973.02 14,595,332
24 January 2024 17,000 974.58 16,567,901
25 January 2024 10,000 994.55 9,945,496
26 January 2024 25,000 990.01 24,750,245
Accumulated under the programmes 7,320,757   4,921,171,898

With the transactions stated above, Pandora owns a total of 7,117,450 treasury shares, corresponding to 8.0% of the Company’s share capital.
In accordance with Regulation (EU) No 596/2014, all transactions related to the share buyback programmes are presented in detailed form in the spread sheet attached to this Company Announcement.

Pandora is the world’s largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through more than 6,500 points of sale, including more than 2,500 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 32,000 people worldwide and crafts its jewellery at two LEED-certified facilities in Thailand using mainly recycled silver and gold. Pandora is committed to leadership in sustainability and has set science-based targets to reduce greenhouse gas emissions by 50% across its own operations and value chain by 2030. The company is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 26.5 billion (EUR 3.6 billion) in 2022.


For more information, please contact:

INVESTOR RELATIONS                           

Bilal Aziz
VP, Investor Relations & Treasury
+45 3137 9486

Johan Melchior
VP, Media Relations & Public Affairs
+45 4060 1415

Adam Fuglsang
Director, Investor Relations
+45 6167 7425