Pandora launches Marvel jewellery collection


The Avengers are assembling and will be landing in Pandora stores on February 17th

Today Pandora enters a new Super Hero universe with the Marvel x Pandora collection. The collection of 11 hand-crafted pieces includes a bracelet, a ring and charms featuring the Black Widow, Iron Man, Captain America’s shield and other iconic Avengers heroes and symbols, all ready to charm their way into the hearts of new and existing fans.

“We are proud of our long-standing collaboration with The Walt Disney Company and excited to bring this first ever Marvel x Pandora collection alive. Many of our customers have requested this for quite some time! These heroes excite, entertain and also encourage us to use our voices and powers, without hiding our weaknesses, to make the world a better place. Celebrating what you stand for and the things you love is what connects the Marvel and Pandora universes,” commented Stephen Fairchild, Pandora’s Chief Product Officer.

As part of Pandora’s growth strategy Phoenix, the company invests significantly in its core product platform, Moments, and collaborations with other big brands is a way to build awareness and drive brand desirability. The new Marvel x Pandora collection is supported by a broad marketing campaign and will be available online and in all 2,600 Pandora stores globally. The collection will be priced in a similar range as previous Pandora collections,

Pandora’s design team was inspired by The Avengers’ heroism, strength and vulnerability when creating the collection. The team worked closely with Marvel to create charms that represent each of The Avengers with intricate designs that symbolise both their personalities and their values. Pandora’s craftsmanship and use of metal, texture and highly detailed enamel work realistically recreate the heroes’ suits for a true likeness, while an engraving of each character’s signature phrase encapsulates their strengths in just a few words.

In connection with the launch of the jewellery collection, Pandora is also introducing a Marvel x Pandora mini game. The goal is to assemble a team of heroes and go on a multi-level mission to save the world. For every mission completed, there will be a chance to enter to win a Pandora bracelet.

The Marvel x Pandora mini game can be accessed at starting February 17th.


About Marvel

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media for over eighty years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media. For more information visit

© 2021 MARVEL

About Pandora

Pandora is the world’s largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,600 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED Gold-certified facilities in Thailand using mainly recycled silver and gold. Pandora is committed to leadership in sustainability and has set science-based targets to reduce greenhouse gas emissions by 50% across its own operations and value chain by 2030. The company is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in 2021.

For more information, please contact:

Johan Melchior
Director External Relations
+45 4060 1415