Pandora announces partnership with Macy’s for nationwide rollout
Pandora launched in five U.S. stores in November 2021 with plans to expand to approximately 28 additional locations in 2022
Pandora, the world's largest jewelry brand, has announced a partnership with Macy’s for Pandora shop-in-shops in key market locations across the U.S.
Following a strong customer response to a November 2021 soft launch in Dallas, Houston, Garden City, NY, and Atlanta locations, the partnership will expand from five to approximately 28 additional U.S. locations this year.
The partnership supports Pandora’s long-term growth ambition to increase market share and double revenue in the U.S. compared to 2019 through fuelling brand momentum, enhancing product offerings, driving strategic network expansion, and building out a superior omni-channel journey and fulfilment. The U.S. is the brand’s largest market and reported strong Q4 2021 sell-out growth of 39% vs Q4 2019 earlier this month.
“As one of the nation’s premier retailers, Pandora values Macy’s as a strong partner to increase brand accessibility in the U.S. and accelerate our footprint growth,” said Luciano Rodembusch, President of Pandora North America. “We share a customer-focused culture, and we are confident we will continue to achieve our ambitious growth goals in the market through this partnership aligned to our strategic network expansion efforts.”
“Macy’s is a destination for jewelry purchases from affordable to high end. We are thrilled to partner with Pandora to expand our jewelry assortment and offer customers more exciting hand-finished jewelry and specialty options to help them enable their personal style,” said Jeff Gennette, CEO of Macy’s, Inc.
Pandora is the world’s largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,600 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and will use only recycled silver and gold in its jewellery by 2025 and halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in 2021.
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