Pandora appoints Irving Holmes Wong as General Manager China


Former FMCG and beauty industry executive to lead Pandora’s growth in key market.

Pandora today announced that Irving Holmes Wong will join the company as SVP & General Manager of the Greater China cluster, reporting to CCO Martino Pessina.

Irving Holmes Wong comes to Pandora from a position as Managing Director, Asia-Pacific & General Manager, China at Avon. He has previously held senior management positions at Bacardi-Martini, Revlon and L’Oreal.

In his new role, Irving Holmes Wong will be in charge of Pandora’s business in the Greater China cluster. The cluster employs more than 2,000 people and covers 250 concept stores across Mainland China, Hong Kong, Taiwan and Macau.

World’s largest jewellery market
China is the world’s largest jewellery market, and Pandora sees significant growth opportunities. As part of its Phoenix strategy, Pandora has set a long-term target to triple the Chinese business versus 2019 and laid out a two-phase plan to achieve the growth: In the first phase, Pandora will solidify the brand by establishing the core proposition of collectability, affordability and self-expression, while the second phase will focus on growing Pandora’s store network.

Pandora generated DKK 1.1 billion revenue in Mainland China in 2021, accounting for approximately 5% of the company’s total revenue.

“Irving is a senior executive who has successfully transformed and grown businesses in China and neighbouring markets. He is a strategic brand-builder and brings valuable turnaround and growth-acceleration experience that will help us strengthen our position in Greater China and reach our Phoenix targets,” said CCO Martino Pessina.

“I feel passionate about reviving the brand in China and leading our coming growth chapter. Pandora’s ambition and strong commitment to the region is very motivating. I find Pandora to be a legacy brand with a clear purpose and story and look very much forward to joining,” said Irving Holmes Wong.

Irving Holmes Wong will join Pandora on April 7, 2022.

Irving Holmes Wong is a Malaysian national and Hong Kong permanent resident and speaks English, Cantonese, Malay, Indonesian and Mandarin. He currently lives in Shanghai.


About Pandora
Pandora is the world's largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,600 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and will use only recycled silver and gold in its jewellery by 2025 and halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in 2021.

For more information, please contact:

Johan Melchior
Director External Relations
+45 4060 1415