Pandora announces The Little Mermaid collection
New Disney collaboration is a celebration of empowerment, independence and new adventures
Today Pandora announced the Disney x Pandora The Little Mermaid collection, Journey Beyond the Sea, celebrating the all-new Disney movie, in theatres May 26. The collection captures the essence of friendship and adventure, with designs that bring to life new perspectives of the reimagined classic, championing female empowerment and independence.
The seven-piece collection launches May 25, with styles including 14K gold-plated Seashell Stud Earrings (€79) detailed with realistic grooved lines and set with a luminous white lacquered artificial pearl at the centre, and a 14K gold-plated Shell Dangle Charm (€69), engraved with the message "My voice is a treasure" on the spiral.
Pandora has shared Disney’s treasured classics over almost a decade of partnership, crafting and reimagining them into wearable stories. The new The Little Mermaid collection furthers this collaboration and highlights Pandora’s efforts to empower people to express themselves through personalisation, allowing them to reflect who they are.
Pandora SVP Creative Directors A. Filippo Ficarelli and Francesco Terzo shaped a collection centered around Ariel’s fearless spirit and sense of freedom. “Our inspiration was drawn from the diverse characters and unlikely friendships that empower Ariel’s story,” Ficarelli said. Terzo added: "We hope these designs are a reminder for our fans to approach life with curiosity.”
A collection celebrating Pandora’s values
Empowering women and girls sits at the core of Pandora’s values. In realising this mission, Pandora participates in global forums and supports global charity partners that enable more women and girls to realise their potential.
Pandora is also a signatory of the Women’s Empowerment Principles (WEPs) established by the UN Global Compact and UN Women. The set of principles offers guidance to businesses on how to advance gender equality and women’s empowerment in the workplace, marketplace and amongst community.
The Disney x Pandora Little Mermaid collection will be revealed and available for sale in global Pandora stores and online from May 25th, aligned with the launch of Disney’s live action film.
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About Pandora
Pandora is the world’s largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through more than 6,500 points of sale, including more than 2,500 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 32,000 people worldwide and crafts its jewellery at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and will purchase only recycled silver and gold for crafting its jewellery by 2025 and halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 26.5 billion (EUR 3.6 billion) in 2022.
Through a longstanding partnership with UNICEF, Pandora supports children and especially adolescent girls around the world to lead healthier, safer lives. Since the partnership began in 2019 over 1.2 million adolescents and youths - of which a minimum of half a million are girls - have been reached with learning and skills development, rights awareness, and gender equality activities.
For more information, please contact:
Johan Melchior
VP, Media Relations & Public Affairs
+45 4060 1415
jome@pandora.net
Lindsay Kordik
Director, Media Relations & Public Affairs
+45 3141 0562
likor@pandora.net
About Disney’s The Little Mermaid
“The Little Mermaid,” visionary filmmaker Rob Marshall’s live-action reimagining of the studio’s Oscar®-winning animated musical classic, opens exclusively in theaters nationwide May 26, 2023. “The Little Mermaid” is the beloved story of Ariel, a beautiful and spirited young mermaid with a thirst for adventure. The youngest of King Triton’s daughters and the most defiant, Ariel longs to find out more about the world beyond the sea and, while visiting the surface, falls for the dashing Prince Eric. While mermaids are forbidden from interacting with humans, Ariel must follow her heart. She makes a deal with the evil sea witch, Ursula, which gives her a chance to experience life on land but ultimately places her life – and her father’s crown – in jeopardy.
The film stars singer and actress Halle Bailey (“grown-ish”) as Ariel; Jonah Hauer-King (“A Dog’s Way Home”) as Eric; Tony Award® winner Daveed Diggs (“Hamilton”) as the voice of Sebastian; Awkwafina (“Raya and the Last Dragon”) as the voice of Scuttle; Jacob Tremblay (“Room”) as the voice of Flounder; Noma Dumezweni (“Mary Poppins Returns”) as The Queen; Art Malik (“Homeland”) as Sir Grimsby; with Oscar® winner Javier Bardem (“No Country for Old Men,” “Being the Ricardos”) as King Triton; and two-time Academy Award® nominee Melissa McCarthy (“Can You Ever Forgive Me?” “Bridesmaids”) as Ursula. “The Little Mermaid” is directed by Oscar® nominee Rob Marshall (“Chicago,” “Mary Poppins Returns”) with a screenplay by two-time Oscar nominee David Magee (“Life of Pi,” “Finding Neverland”). The songs feature music from multiple Academy Award® winner Alan Menken (“Beauty and the Beast,” “Aladdin”) and lyrics by Howard Ashman, and new lyrics by three-time Tony Award® winner Lin-Manuel Miranda (“Hamilton,’ “In the Heights”). The film is produced by two-time Emmy® winner Marc Platt (“Jesus Christ Superstar Live in Concert,” “Grease Live!”), Miranda, two-time Emmy winner John DeLuca (“Tony Bennett: An American Classic”), and Rob Marshall, with Jeffrey Silver (“The Lion King”) serving as executive producer.
