The British Fashion Council and Pandora Announce Continued Partnership for The Fashion Awards 2025
The British Fashion Council (BFC) and Pandora are delighted to announce the continuation of their partnership for The Fashion Awards 2025 (TFA). Following a successful collaboration in 2023 and 2024, Pandora will once again act as the Principal Partner for the event, reinforcing the brand’s dedication to today’s discourse around culture and fashion.
Organised by the BFC, TFA celebrates excellence in creativity and innovation while raising vital funds for the BFC Foundation, which supports the next generation of fashion talent. The event recognises fashion’s cultural impact, honours industry-defining achievements, and creates unforgettable moments. This year, TFA will emphasise the power of community—bringing the industry together to shape its future and champion emerging voices.
The renewed partnership highlights the strong alignment between Pandora’s values and the BFC’s mission to drive positive change, support emerging talent, and elevate the global fashion industry.
Founded in 1982, Pandora is a full jewellery brand designed in-house by SVP Creative Directors Francesco Terzo and A. Filippo Ficarelli. As a brand rooted in self-expression, Pandora's purpose aligns with that of the event, which focuses on supporting and uplifting creativity and individuality. With a legacy of craftsmanship and a strong commitment to sustainability, Pandora uses only lab-grown diamonds and 100% recycled silver and gold in all its pieces, continually redefining the industry, bridging heritage with modernity. Its evolution in the culture and fashion space is reflected in the use of high-quality materials, exceptional design, and collaborations with some of the industry’s most exciting talent and creatives.
Caroline Rush, Chief Executive of the British Fashion Council, commented: “We are thrilled to welcome Pandora back as Principal Partner of The Fashion Awards 2025. Their continued commitment to craftsmanship, creativity, and innovation makes them an ideal partner for an event that not only celebrates the best of fashion today but invests in the talent of tomorrow. Together, we look forward to creating a memorable and meaningful celebration of the industry’s impact and future.”
Berta de Pablos-Barbier, Chief Marketing Officer at Pandora, commented: “We are honoured to continue our partnership with the British Fashion Council for The Fashion Awards 2025. Fashion and jewellery are both powerful forms of self-expression, and we are proud to stand alongside the BFC in celebrating the creative community that drives our industries forward. This partnership aligns with Pandora’s mission to give a voice to people’s loves and reflects Pandora’s design values — where craftsmanship, innovation and responsibility come together to inspire a new generation.”
TFA will take place on Monday 1st December at London’s iconic Royal Albert Hall, bringing together the world’s most influential fashion figures for an unforgettable night of celebration.
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ABOUT BRITISH FASHION COUNCIL
The British Fashion Council (BFC), formed in 1983, is a not-for-profit organisation focused on the relentless innovation, responsible growth and local and global amplification of the British fashion industry. Its mission is to champion British fashion on the world stage by pioneering world class programmes that unlock and elevate British creative talent. This is fuelled by an extraordinary diverse and inspiring community of advocates, icons, experts, and fans.The BFC amplifies excellence in creativity and its role in the UK’s cultural influence through The Fashion Awards and London Fashion Week. The BFC prepares businesses for positive change through relentless innovation with a focus on Diversity, Equity, Inclusion and Belonging (DEI&B), Web 3.0 and pivotal areas of the UK Circular Fashion Eco-system through the Institute of Positive Fashion (IPF). The BFC enables responsible growth through a dynamic, inclusive, and unified community that advocates for creativity, innovation and collectively supports the industry to grow and talent to gain access.The BFC Foundation (Registered Charity Number: 11852152) was created in 2019 for charitable purposes and grant giving; attracting, developing, and retaining talent through education and business mentoring. The BFC Foundation offers support to designers through four talent prizes: BFC/Vogue Designer Fashion Fund, BFC/GQ Designer Fashion Fund, BFC NEWGEN and the BFC Fashion Trust. With the support of the BFC Colleges Council, the BFC Foundation offers BA and MA scholarships to students, as well as links with industry through design competitions and Graduate Preview Day. The Fashion Awards is the primary fundraiser for the BFC Foundation. For more information visit: britishfashioncouncil.co.uk / londonfashionweek.co.uk / instituteofpositivefashion.com
ABOUT PANDORA
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.
For Pandora press inquiries please contact:
Remi Mobolade, Global Director Consumer PR
For The Fashion Awards press inquiries please contact:
Davina Wedderburn, Head of Brand & Communications
Eve Cousins, PR & Communications Manager
