Pandora completes CEO transition: Berta de Pablos-Barbier to take office January 1

The leadership change, which was announced in September, concludes ahead of initial schedule.

Pandora today announced that Chief Marketing Officer (CMO) Berta de Pablos-Barbier will become CEO on 1 January 2026. The transition, initially set to complete at the Annual General Meeting in March, will be finalised earlier than planned following a seamless handover from current CEO Alexander Lacik and the appointment of Jennie Farmer as Pandora’s new CMO. 

Peter Ruzicka, Chair of Pandora, commented:

“The handover from Alexander to Berta has been exceptionally smooth. With Jennie Farmer stepping in as CMO, we are pleased to be able to conduct the leadership transition faster than planned. We look forward to the next era of growth under Berta’s leadership.”

Berta de Pablos-Barbier said:

“I am honoured to lead Pandora into its next chapter. Over the past years, we have established a strong brand with a unique position in the market for accessible jewellery. My immediate focus will be to navigate the current market turbulence while gearing up to leverage our untapped opportunities as a full jewellery brand and drive long-term growth. We are building a bigger Pandora.”

ALEXANDER LACIK TO RETIRE
As announced in September, Alexander Lacik has decided to retire after almost seven years as President and CEO of Pandora. Since joining the company in 2019, he has led a successful turnaround and executed the growth strategy to transform Pandora into a full jewellery brand. 

Alexander Lacik will remain with Pandora as Special Advisor to the Board and Executive Leadership Team until the Annual General Meeting on 11 March 2026.

Peter Ruzicka commented:

“I want to thank Alexander for his outstanding leadership. Since he joined, Pandora’s revenue has grown by 45%, and total shareholder return has exceeded 200%. He leaves the company with a strong foundation and significant growth potential. We look forward to celebrating his achievements at the Annual General Meeting.”

JENNIE FARMER APPOINTED CHIEF MARKETING OFFICER
Jennie Farmer, currently SVP, Brand Experience & Channels, will succeed Berta de Pablos-Barbier as CMO on 1 January 2026. Jennie Farmer joined Pandora in January 2025, bringing over 25 years of experience with global luxury and consumer brands. She began her career in Procter & Gamble’s fragrance business, later holding senior roles at De Beers and LVMH. Most recently, she served as Chief Commercial Officer at furniture retailer Oka and CMO at The Office Group, a UK-based workspace developer.

Jennie Farmer said:

“Pandora is an iconic brand with a heritage of redefining the jewellery industry. I look forward to building on the strong direction set by Berta and driving bold, creative marketing that connects with consumers across all our segments and channels.”

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JENNIE FARMER BIO Pandora – Chief Marketing Officer, 2026- Pandora – SVP, Brand Experience & Channels, 2025 The Office Group – Chief Marketing Officer, 2022-2024 OKA – Chief Commercial Officer, 2021-2022 De Beers Jewellers – Global Brand, Marketing & Product Director, 2019-2020 LVMH Estates & Wines – Global Marketing & Communications Director, 2017-2019 De Beers Jewellers – Global Brand Director & General Manager Japan, 2011-2017 De Beers Group – Forevermark Global Head of Marketing, 2008-2010 Procter & Gamble Prestige Division – UK manager and global brand roles, 2000-2008

ABOUT PANDORA 

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.

CONTACT

For more information, please contact:

Mette Østergaard Senior Specialist, Media Relations & Public Affairs +45 2859 5891 [email protected]

Johan Melchior VP, Media Relations & Public Affairs  +45 4060 1415  [email protected]