Pandora unveils collection inspired by Netflix and Shondaland hit series Bridgerton
An exclusive jewellery collection brings the Regency era into modern-day must-haves.
Pandora, the world’s largest jewellery brand, is stepping into the world of Regency romance with an exclusive new collection in collaboration with Netflix and Shondaland on Bridgerton, the global hit series.
The 14-piece collection, titled ‘Rules to Love By’, invites fans to celebrate love and friendship on their own terms. Inspired by the elegance and symbolism of the Regency era, the designs reinterpret historical motifs into modern-day must-haves, blending romance, fantasy, and self-expression.
Crafted in 100% recycled sterling silver and 14k gold plating, the collection brings together carefully sourced cubic zirconia, crystal accents, and freshwater cultured pearls.
The campaign features Bridgerton stars Hannah Dodd (Francesca Stirling) and Claudia Jessie (Eloise Bridgerton), captured by renowned fashion photographer Tim Walker and styled by Harry Lambert.
“Collaborations like this are central to our strategy of connecting with consumers through culture and storytelling. Our partnership with Netflix and Shondaland on the global phenomenon Bridgerton reimagines the elegance and symbolism of the Regency era through a contemporary lens, while reinforcing Pandora’s commitment to responsible craftsmanship,” Jennie Farmer, Chief Marketing Officer Pandora.
The Pandora x Bridgerton collection will be available online and in Pandora stores worldwide starting January 15, 2026.
Bridgerton Season 4 will debut in two parts. Part 1 will premiere on January 29, 2026, and part 2 will premiere on February 26. Pandora jewellery will appear in the second part of the series.
This marks Pandora’s second collaboration with Netflix, following the Stranger Things capsule collection launched in 2024. Both Bridgerton and Stranger Things are among Netflix’s most-watched shows of all time.
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ABOUT PANDORA
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.
ABOUT THE BRIDGERTON UNIVERSE
Bridgerton captivated viewers around the world when Netflix and Shondaland debuted the iconic series in 2020. The fourth season of Bridgerton turns its focus to bohemian second son Benedict (Luke Thompson) and will premiere in two batches - Part 1 on January 29 and Part 2 on February 26, 2026. Each of its three seasons are among Netflix’s Most Popular, with Seasons 1 and 3 currently ranking as #5 and #7, respectively, while the fan-beloved prequel, Queen Charlotte: A Bridgerton Story, dominated the Global Top 10. The franchise has amassed a global fandom that caters to an underserved romance audience, piercing the cultural zeitgeist with unparalleled success and igniting trends as fans celebrate their love of the series through memes, music, books, fashion, décor and more. Live experiences like The Queen's Ball: A Bridgerton Experience, the Bridgerton Concerts by Candlelight series, and immersive offerings at both Netflix House locations in Philadelphia and Dallas opening end of 2025, as well as a growing collection of consumer products, have catapulted the Bridgerton name into an extraordinarily sought-after lifestyle brand. The franchise will continue to offer fresh ways for its passionate fan base to immerse themselves in the Bridgerton universe both on and off screen. Follow @BridgertonNetflix.
CONTACT
For more information, please contact:
| Mette Østergaard Senior Specialist, Media Relations & Public Affairs +45 2859 5891 [email protected] | Johan Melchior VP, Media Relations & Public Affairs +45 4060 1415 [email protected] |
