Pandora opens new distribution centre in Canada

The new facility will handle Pandora’s growing Canadian online business and reduces the company’s exposure to US tariffs

Pandora, the world’s largest jewellery brand, today opens a new online distribution centre in Mississauga, Ontario, Canada. Canada is one of Pandora’s fastest-growing markets, with revenue growing more than 50% since 2019 and surpassing 1 billion DKK in 2025.

More than 20% of Pandora’s Canadian sales come from its online sales, and orders have until now been handled from distribution centres in the United States. By moving order processing to Canada, Pandora will cut delivery times by up to 50% (2-4 days instead of 5-7) and simplify returns. The shift also reduces Pandora’s exposure to US tariffs, as online jewellery orders destined for the Canadian market no longer need to pass through US customs.

“The new distribution centre is an important step forward for Pandora in Canada. It means faster deliveries, more reliable service and a better overall experience for our Canadian customers. The new centre also reflects how we continually optimise our global distribution network to support long-term growth and strengthen our global supply chain,” said Tania Brosseau, VP of Canada.

The new facility can handle up to 12,500 online orders per day and will be operated by logistics company GXO Logistics, Inc.

Advanced technology improves order handling
The Canada distribution centre is the first location to adopt Pandora’s new logistics architecture, a scalable setup that replaces older, market-specific systems. The new model makes it easier to work with any logistics provider and delivers better stock availability and higher order accuracy.

The centre uses an advanced “pick-to-light” order system, guiding employees with pinpoint lights that indicate exactly which items to place in a specific jewellery order. This speeds up order processing and reduces the risk of errors.

Pandora has 96 stores across Canada and employs more than 1,400 people. Pandora’s retail network in Canada is served directly from the company’s central distribution hub in Thailand.

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ABOUT PANDORA 
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through around 7,000 points of sale, including more than 2,800 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.

CONTACT
For more information, please contact:

Mette Østergaard Senior Specialist, Media Relations & Public Affairs +45 2859 5891 [email protected]

Johan Melchior VP, Media Relations & Public Affairs +45 4060 1415 [email protected]