Pandora appoints Mary Carmen Gasco-Buisson as CMO


Global marketing executive to drive brand desirability and growth.

Pandora announced today that Mary Carmen Gasco-Buisson, currently Global Vice President at Unilever, will join Pandora as new Chief Marketing Officer, reporting to CEO Alexander Lacik and serving on Pandora’s Executive Leadership Team. 

Mary Carmen Gasco-Buisson holds an extensive track-record of growth and transformation across consumer brands in categories such as fragrances, beauty & personal care, and women’s health. Since 2020, she has headed the turnaround of Unilever’s iconic Axe brand with over €1 billion in revenue in more than 80 markets. Earlier, she held leading positions at Procter & Gamble for 22 years. This included the role as Consumer Health CEO at P&G Ventures and the role as Global Marketing & Innovation Director for Hugo Boss Fragrances. She has also held an executive role at venture capital firm M13 and advised a range of consumer and tech start-ups.

“I am delighted that Mary Carmen will join our team and help us achieve the growth ambitions we have set with the Phoenix strategy. She brings stand-out experience in building, expanding and turning around global consumer brands. She has a deep understanding of today’s consumer, and she can translate this knowledge into innovative business strategies. Pandora stands stronger than ever, and we will build from this position of strength to extend the reach of our brand much further. I am confident that Mary Carmen will be a key contributor in doing just that,” says CEO Alexander Lacik.

Over the past three years, Pandora has successfully expanded its marketing activities and today invests approximately 13-15% of its turnover in the area, up from around 9% in 2018. In 2020, Pandora implemented a new end-to-end organisational structure and added resources in digital, data analytics and brand partnering. The company also recruited a number of senior marketing executives from leading global brands to its Copenhagen headquarters and key trading clusters, and it introduced major new product lines including the sustainably lab-created diamonds collection, Brilliance, and the re-launch of Pandora Me targeted at Gen Z and millennials.

“Pandora is the largest brand in global jewellery. It has strong recognition across markets and generations, and is loved by millions of consumers globally. I am very happy to join this amazing brand and team and help bring Pandora to even more people around the world,” says Mary Carmen Gasco-Buisson.

Mary Carmen Gasco-Buisson is a Dominican Republic-born US-Spanish national and lives in London with her husband and daughter. She will join Pandora during Fall this year and work out of Pandora’s global headquarters in Copenhagen, Denmark..


About Pandora
Pandora is the world's largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,600 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and will use only recycled silver and gold in its jewellery by 2025 and halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in 2021.

For more information, please contact:

Johan Melchior
Director External Relations
+45 4060 1415