Pandora promotes Massimo Basei to Chief Commercial Officer


Today, Pandora announced that Chief of Retail Operations Massimo Basei is promoted to Chief Commercial Officer (CCO) from April 1st, 2024. The promotion will further support the company’s growth strategy Phoenix and drive operational excellence across Pandora's more than 100 markets. 

As CCO, Massimo Basei will take responsibility for Pandora's nine market clusters. He will also continue to oversee the company's retail excellence function, e-commerce, partner relations, merchandising, omnichannel network and omnichannel operations.  

“As we continue to execute the next phase of our Phoenix strategy, we are consolidating responsibility for commercial operations and our clusters to set us up for further success. Massimo’s track record with Pandora over the past 13 years has been unmissable and I’m certain we’ll go even further in delivering world-class customer experiences under his leadership,” said CEO Alexander Lacik. 

Massimo Basei is an Italian national who joined Pandora as country manager for Italy in 2010. Since then, he took on additional responsibility to lead commercial operations across all Pandora’s markets in Southern Europe, Middle East and Africa before being promoted to Chief of Retail Operations in 2023. 


About Pandora 

Pandora is the world’s largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at accessible price points Pandora jewellery is sold in more than 100 countries through 6,700 points of sale, including more than 2,600 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 33,000 people worldwide and crafts its jewellery at three crafting facilities in Thailand using mainly recycled silver and gold. Pandora is committed to leadership in sustainability and is sourcing recycled silver and gold for all of its jewellery, just as the company has set out to halve greenhouse gas emissions across its value chain by 2030. The company is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 28.1 billion (EUR 3.8 billion) in 2023.

For more information, please contact:

Johan Melchior
VP, Media Relations & Public Affairs
+45 4060 1415 

Lejla Charif
Manager, Media Relations & Public Affairs
+45 3165 6403