Pandora Launches New Charm in Support of UNICEF

Partnership has helped nearly 2.4 million children and young people, especially girls, since 2019. 

Pandora, the world’s largest jewellery brand, today launched its latest UNICEF jewellery, a special-edition heart-shaped silver charm with a blue center-stone, UNICEF’s signature color. The launch highlights Pandora’s ongoing partnership with UNICEF, which has raised nearly $14 million over the past 5 years to support children and young people worldwide.

“Education is a basic human right, and simply put, all children deserve the right to live better lives through education, said Susanne Dahl, Executive Director, UNICEF Denmark. “This Pandora for UNICEF charm is just one representation of the warm hearts behind our unique relationship that provides young people, especially girls, with a quality education.”

“Children are at the heart of our mission—they are the foundation of the future. When you get learning and education right, you create lasting change in society. Supporting girls’ education, in particular, transforms communities, countries, and the world. It empowers girls to earn higher incomes, take part in key decisions, and shape better futures for themselves and their families.” said Berta de Pablos-Barbier Chief Marketing Officer of Pandora.

The Pandora for UNICEF partnership supports children and young people worldwide, with a special focus on girls, through educational programmes that champion their empowerment. Pandora is working with UNICEF to equip young people with essential STEAM (Science, Technology, Engineering and Mathematics), digital, and life skills needed to thrive in the workforce. Through targeted education initiatives in Thailand, Vietnam, and China, this collaboration fosters inclusive learning opportunities that prepare adolescents for the future. Half of Pandora’s contributions directly support these educational programmes, while the other half provides flexible funding for UNICEF, enabling the organization to respond to urgent needs and emerging priorities worldwide.

The Pandora for UNICEF charm is available online and in stores worldwide.

ABOUT UNICEF

UNICEF, the United Nations agency for children, works to protect the rights of every child, everywhere, especially the most disadvantaged children and in the toughest places to reach. Across more than 190 countries and territories, we do whatever it takes to help children survive, thrive, and fulfil their potential. UNICEF does not endorse any company, brand, product or service.

ABOUT PANDORA 

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.

Contact

For more information, please contact:

Johan Melchior VP, Media Relations & Public Affairs  +45 4060 1415 [email protected]	Lejla Charif Manager, Media Relations & Public Affairs +45 3165 6403 [email protected]
Philip Toscano Partnership Communications Specialist, UNICEF +45 3151 0408 [email protected]