Pandora unveils two new collections, reinventing its core charm offering
Pandora Talisman and Pandora Minis introduce fresh innovation to the brand’s iconic charms and carriers, blending heritage with modern storytelling.
Pandora, the world’s largest jewellery brand, today launches two new collections—Pandora Talisman and Pandora Minis—that reimagine its signature charms and carriers with contemporary aesthetics and deeper storytelling.
Pandora Talisman draws inspiration from ancient coins, presenting 12 intricately engraved medallions featuring Latin inscriptions such as amor vincit omnia (“love conquers all”) and per aspera ad astra (“through hardships to the stars”). Crafted in 100% recycled sterling silver, 14k gold plating, mixed metal finishes, and man-made mother of pearl, each medallion carries a symbolic motif—from arrows of resilience to celestial icons—offering wearers a meaningful expression of self.
Pandora Minis introduces 16 petite reinterpretations of classic Pandora charms. These smaller-scale designs—featuring suns, moons, hearts, and butterflies—are rich in symbolism and designed for versatile styling. Whether worn solo or layered for a bold look, each Pandora Minis Charm serves as a personal reminder of strength, inspiration, or dreams.
Both collections are designed to be worn on necklaces and wristwear, reinforcing Pandora’s evolution into a full jewellery brand. With Pandora Minis offered at highly accessible price points, the brand continues to champion affordability—especially relevant in today’s climate of global economic uncertainty.
“Pandora Talisman and Minis bring exciting innovation and new styles to our core business,” said Berta de Pablos-Barbier, Chief Marketing Officer at Pandora. “Rooted in ancient traditions, medallions have been treasured as signs of protection, identity and belief. With this new collection, we reimagined Talisman with a modern sensibility for the style of today. The new Minis charms bring a fun cute twist on our classic charms with more opportunities to mix, match and style.”
The launch is supported by a global emotive campaign “words to live by” with real authentic stories. It will be featured across online video, social media, print, and digital platforms. Pandora Talisman and Pandora Minis are available now in stores and online at pandora.net.
Pandora Talisman prices start from 45 USD and Pandora Mini Charms from 35 USD.
LINK TO IMAGES:
-END-
ABOUT PANDORA
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.
CONTACT
For more information, please contact:
| Johan Melchior VP, Media Relations & Public Affairs +45 4060 1415 [email protected] | Lejla Charif Senior Manager, Media Relations & Public Affairs +45 3165 6403 [email protected] |