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Pandora Group Sustainability Inclusive, diverse and fair culture Diversity, Equity and Inclusion

Diversity, Equity and Inclusion

Diversity, Equity and Inclusion are essential parts of the Pandora brand. Our strategy aims to secure an inclusive workplace for all employees, gender parity in leadership and reflect societal diversity in our customer engagement.

Pandora’s Diversity, Equity & Inclusion strategy is anchored in 4 pillars:

Our commitments:

Pandora sets out to create an inclusive workplace and increase the share of underrepresented groups.

  • We will introduce annual reporting for transparency on equal pay for equal work no later than 2026.

  • We aim to maintain an 8,5 out of 10 score on inclusivity in our employee listening survey.

  • We will have gender balance in all hiring and promotions into leadership at VP+ in order to achieve 35% women in leadership by 2025 and reach full gender parity* no later than 2030.

  • *Gender parity in leadership = equal no. of men and women in leadership positions from Vice presidents and up (incl. the Board of Directors) with +/- 5 pp variation, also allowing for people not identifying as female or male.

Our strategy also covers how we address our consumers, and reflect societal diversity in our global communications.

  • 30% of our brand ambassadors in our global communication to come from underrepresented groups by 2025.

  • 30% of our branding content budget to be spent with suppliers owned by women or other underrepresented groups by 2025.

Pandora bases all hiring, promoting and rewarding on merit, qualifications and behavior only, and we do not accept discrimination. This is specified in our Inclusion and Diversity Policy and our Code of Conduct.