Stones

Pandora uses 100% man-made stones. Stones created in a laboratory have a significantly lower environmental impact than their mined counterparts.

According to a study by the environmental consultancy, Trucost, the environmental cost of cubic zirconia is just 0.002% of that of a mined diamond, largely due to the vastly smaller quantity of energy required to produce cubic zirconia. More specifically, cubic zirconia uses 5,000 times less CO2 and 3,000 times less water per carat than a mined diamond.

Our use of man-made stones considers both the climate crisis, the increasing constraints on natural resources and changing consumer expectations. The flipside of this can be the negative impact on livelihoods and local communities that rely on local, artisanal mining. Moreover, the production of man-made stones is energy-intensive, which is why it should, whenever possible, utilise renewable energy sources and why supplementary off setting measures for remaining emissions may be required. We will be investigating these issues in the years to come.

Moving to lab-created diamonds

In 2021, we launched Pandora Brilliance, our first sustainably lab-created diamond collection. The new collection was first tested in the UK market with a sequential global roll-out set for 2022 onwards. Pandora’s diamonds are CarbonNeutral® certified (1) and created using more than 60% renewable energy on average.

Going forward, mined diamonds will no longer be used in Pandora's products.

1. Pandora has achieved CarbonNeutral® product certification for Pandora Brilliance in accordance with The CarbonNeutral Protocol, a leading global framework for carbon.